Now - don’t get me wrong - I love Google, but I read a rather disturbing article today on Micheal Gray’s blog.

Apparently Google just invested over 3.9 million dollars in a new company that can genetically decode your DNA for you. Creepy.
I’m all for personalized search and all that but this might be taking it a bit too far for my personal tastes.

In reality? The likelihood of the internet going to the extent of personalizing it’s content for your DNA and genetic background is a bit far-fetched (almost up there with the tricorder on Star Trek) but it does have some striking comments on the state of the industry today.

We’ve gotten to the point that privacy has taken on a new meaning - it no longer means anonymity but rather putting your trust in the hands of these large companies to safeguard your information.

So while I don’t think that we’ll start receiving adwords targeted to our personal DNA - we do have to ensure that the rules are stricter and the punishment is more severe for those companies who take our personal information for granted (anyone remember that Royal Bank / Scotia Bank scandal a few months back?)

What do you think?

Share This